Sage Kimball - Founder and CEO
My Journey: From Puppy Paws Nail Polish to Lingerie Luxe Boss
I've been an entrepreneur since a young age. At just 13, I launched my first business venture, ColourMePooch. Although it didn't succeed, it ignited a desire to be my own boss.
By age 16, facing challenges in school, I took control of my education by enrolling in a Certificate III in Business. This led me to start HoneyBadger Beans, a coffee company, with my supplier doubling as a mentor in business operations.
After a "gap year" at 19, realising coffee wasn't my passion, I sought a product I truly cared about. A creative brainstorming session ignited the concept for LoveSageGrace luxury lingerie.
My dad became my first supporter when I shared my vision board. From there, I delved into researching the lingerie market, defining LoveSageGrace's niche and brand vision. Not able to sew, I prioritised finding the right manufacturing partner.
Central to my vision was celebrating my petite frame and crafting lingerie for women like me. Why shouldn't small-chested women feel confident in sumptuous lingerie?
The journey had its challenges, but I persisted. Today, LoveSageGrace thrives as a body-positive lingerie brand for the "Ittie Bitty Tittie Committee."
Our Product
LoveSageGrace lingerie was initially conceived for women with smaller chests, reflecting my own experience. I noticed a gap in the market where most lingerie was marketed towards and designed for larger-chested women. I envisioned lingerie that was both flattering and comfortable, which led me to create designs without underwire and our signature triangle cut.
During my exploration into lingerie, I discovered its historical roots. Originally, lingerie was not just about shaping the body but also about providing support and ensuring women's comfort. From linen and leather bandeaus in ancient Egyptian times to corsets, bustiers, and lace, lingerie has always been about making women feel comfortable and confident, regardless of their shape or cup size.